For brands
One contest.
Hundreds of
content pieces.
Nigerian creators compete to make the best branded content. You get authentic, platform-native videos and photos at a fraction of traditional production cost.
Typical ₦2M contest results
Prize pool
₦2,000,000
Creators who applied
518
Submissions received
312
Total reach generated
4.2M impressions
Avg. engagement rate
5.8%
Content pieces produced
312 videos
Based on aggregated Proffita contest data
Contest formats
Awareness
Maximise reach and brand recall across creator audiences.
Optimised for: impressions and share velocity
Engagement
Build genuine audience interaction and brand sentiment.
Optimised for: comments, saves, and watch time
Conversion
Drive traffic, sign-ups, or purchases via creator content.
Optimised for: click-through and destination URL traffic
Why brands choose Proffita
Performance-based creator marketing that scales with your objectives.
14,000+ verified creators
Filter by platform, engagement rate, follower count, industry, age, location, and audience demographics. Find exactly the creators your brand needs.
50–500 content pieces per contest
Every creator who applies posts original, on-brand content to their audience. You get volume a production agency can't match — at a fraction of the cost.
Real performance data, not estimates
All engagement metrics are pulled live from official platform APIs. You see exactly which creators delivered results and what the real reach was.
Performance-based spend only
Prize pools are held in escrow and distributed based on actual engagement results. You don't pay for content that didn't perform.
Build a rights-cleared content library
Contest submissions can be licensed for paid amplification. Top-performing creator content routinely outperforms studio-produced ads because audiences already tested it.
Full campaign control
You set the brief, eligibility requirements, submission guidelines, and content standards. Submissions that don't meet your requirements are excluded from payouts.
Step by step
Your path to launch
01
Create your brief
Define your content requirements, brand guidelines, prize pool, and creator eligibility criteria.
02
Fund the escrow
Deposit the prize amount into your Proffita wallet. Funds are held securely until you approve the results.
03
Watch creators compete
Eligible creators apply, create, and post to your brief. Track submissions and live engagement in your dashboard.
04
Review and pay winners
Confirm the final leaderboard and release prizes. Unused funds return to your wallet.
Cost comparison: Proffita vs traditional production
Traditional ad production
Proffita creator contest
Brand FAQs
How much should my prize pool be?
Most successful brand contests on Proffita start at ₦500,000–₦1,000,000 for mid-tier creator reach. Larger prize pools attract higher-follower creators and more total submissions. We recommend starting with ₦1,000,000 and scaling based on results.
What kind of content can I request?
You can request video, photo, text, or mixed-format content across any supported platform. You define the brief — required product features, hashtags, tone of voice, and any mandatory elements.
What if a creator submits content that doesn't meet our guidelines?
You can mark submissions as non-compliant before the contest closes. Non-compliant submissions are excluded from prize distribution. This ensures you only pay for content that actually met your brief.
Who owns the content creators produce?
Creators own their content unless explicitly agreed otherwise. If you want to keep using a winning submission after the contest ends — for paid amplification or a longer usage window — you send the creator a licensing offer with a fee and duration. They can accept or decline; if they accept, funds move from your escrow to their wallet and your usage rights (plus the creator's post-retention window) extend for the agreed period.
Can I run multiple contests simultaneously?
Yes. Brands can run as many concurrent contests as they want across different platforms, product lines, or audience segments.
Ready to launch your first contest?
Create your brand account, set your brief, and go live in under 30 minutes.
Create brand account